How Poconos Agents Can Stand Out in a Second-Home and STR Market
Poconos buyers and sellers are different from a typical purely primary-residence market. Many are purchasing vacation homes, short-term rentals, or long-term investments—and they expect their agent to understand both lifestyle and numbers. To stand out, you need education, positioning, and a community that helps you show up as a trusted advisor, not just a door-opener.
For Poconos agents, that means getting sharp on conversations around returns, occupancy, seasonality, regulations, and long-term strategy while still delivering a great lifestyle experience. You want support with scripts, presentations, and marketing that speak directly to second-home buyers and investors—plus systems to track and nurture those leads who are “thinking about buying in the Poconos someday.” With the right structure, every inquiry from the city, suburbs, or out of state can become part of a clear nurture plan rather than a one-off conversation that goes nowhere.
You also benefit from being part of a larger community of agents in other markets who regularly work with clients looking to purchase in vacation or second-home areas. A national, collaborative platform makes it easier to build referral relationships with agents in New York City, North Jersey, and the Philly area who need a go-to Poconos expert for their clients. Instead of trying to generate every lead yourself, you become the trusted local partner for agents outside the region.
You can access this level of support, structure, and national connectivity without paying a separate coaching or mastermind fee. When you join eXp Realty and name Shaina McAndrews as your sponsor on your application, you unlock the Agent Uplift community at no additional cost beyond your normal eXp affiliation. That gives you a clear roadmap, coaching, and a powerful network to help you position yourself as the Poconos resource for second-home and STR clients. To learn more about how this can transform your local brand, go to https://agentupliftcommunity.com and see how Poconos agents can plug in.
