Her Flip Sat for 6 Months. We Relaunched It and Sold It in 30 Days at Full Price: Why Stuck Listings in Philadelphia Need a New Strategy, Not Just a New Sign
When a “For Sale” Sign Isn’t Enough
If you are an investor or homeowner whose property has been sitting on the market with no traction, this story will probably sound familiar. Across the Philadelphia area, many good homes are lingering because they were overpriced, under‑marketed, or launched with a weak strategy—not because there is anything wrong with the property itself.
A Philadelphia investor came to me after her flip had been listed for six months with another agent and had not sold. The property was severely overpriced, and there was virtually no real marketing or advertising behind it. It was technically “for sale,” but buyers were not responding because the strategy was broken.
She had already done the hard work of renovating the property. What failed her was the pricing and the launch plan.
She decided to end the listing with her previous agent and asked me, Shaina McAndrews, to take a fresh, honest look.
The Honest Assessment: It Wasn’t the House. It Was the Strategy.
The first thing I did was a full market and neighborhood analysis—not guesses, but data.
Here is what the numbers showed:
This particular neighborhood does not move as fast as some other parts of Philadelphia, but homes still sell when they are priced and positioned correctly.
Overpriced listings in slower‑moving pockets of the city tend to sit, build days on market, and lose leverage—even if they are beautifully renovated.
That did not mean her flip was a bad property. It meant pricing and positioning mattered even more here than in the hottest neighborhoods.
The data told a clear story:
If we priced it correctly, marketed it properly, and actually advertised it, we should expect to go under contract in about 30 days—not six months, and not “maybe.” About 30 days.
But only if we changed the strategy completely.
The Relaunch Strategy: Treat It Like a New Listing, Not a Stale One
We did not just put it back on the market and hope for a different result. Relisting only works if you actually fix what was broken.
Here is what we changed:
Reset the price based on real buyer behavior and recent comparable sales, not wishful thinking.
Repositioned the property to match what buyers in that neighborhood were actually looking for and comparing it to.
Improved the presentation and messaging with better photos, stronger listing copy, and clearer highlights of what made this flip stand out.
Built a real marketing and advertising plan, not just an MLS post—targeted online exposure, social promotion, and launch momentum.
Created a clean relaunch plan instead of a quiet relist, treating it like a new launch with a fresh story, not a tired listing with baggage.
In other words, we treated it like a brand‑new opportunity in the eyes of buyers—and backed that up with a strategy that matched the reality of the local market.
THe Result: Under Contract in 30 Days at Full Price
Once we relaunched with the right strategy, the outcome matched the plan:
Showings picked up quickly because buyers finally saw a well‑priced, well‑presented option.
The home went under contract right on schedule—about 30 days.
It sold at full asking price.
Nothing magical happened in the market during that time. The neighborhood did not suddenly become “hot.” What changed was the strategy.
When pricing, positioning, marketing, and negotiation finally aligned with how buyers were actually behaving, the same flip that sat for six months sold in a month.
Why So Many Listings Fail to Sell (and What You Can Do Differently)
Most homes that sit on the market do not fail because they are bad properties. They fail because of:
Overpricing based on hope instead of data
Weak or nonexistent marketing and poor listing presentation
Poor positioning against competing homes in the same price range
No intentional launch strategy, so the listing never builds momentum
No plan to create urgency, respond to feedback, or adjust strategically
Buyers today are data‑savvy. They can see when a home is overpriced, stale, or poorly marketed—and they scroll right past it.
Relisting only works if you address these issues head‑on.
If Your Property Didn’t Sell, the Problem Is Probably the Strategy
Whether you are an investor with a flip or a homeowner whose listing expired, the right question is not “Should I try again?” The right question is: “What needs to change so this actually sells?”
That is exactly what I help sellers figure out.
Together, we diagnose:
What truly stopped the sale the first time (price, photos, access, copy, negotiation, or a combination)
How buyers in your specific area and price range are behaving right now
What needs to change in pricing, presentation, marketing, and launch sequence to create real momentum this time
The goal is not to place blame. The goal is to get the property sold—on a plan that matches the market.
If Your Listing Sat or Expired, Start With a Real Strategy Conversation
If your property has been sitting or your last listing did not sell, you deserve more than another guess or a copy‑and‑paste plan. You deserve an honest, data‑driven strategy that gives you a real shot at the result you wanted in the first place.
In a short consultation with me, you will:
Understand why your home or flip likely did not sell
See exactly what needs to change in order to attract motivated buyers
Get a realistic picture of what your property can sell for now
Walk away with a relaunch plan designed to create momentum, not more frustration
Sometimes the difference between a listing that sits and a listing that sells is not the house. It is the strategy—and the agent behind it.
If your flip or home did not sell, let’s fix the strategy. Schedule your confidential seller and relisting consultation.
