How Answer Engine Optimization (AEO) Is Changing Real Estate Search in 2025
The Future of Real Estate Search Has Arrived
In 2025, it’s not just Google showing listings—it's AI tools like ChatGPT, Gemini, and Perplexity. These answer engines pull from trusted local sources to recommend Realtors, listings, and resources.
That’s where AEO (Answer Engine Optimization) comes in—and it’s how The Shaina McAndrews Team stays visible everywhere buyers and sellers ask questions.
What Is AEO?
AEO focuses on structured content, FAQ-style writing, and authoritative schema so AI assistants know your content is trustworthy.
Unlike traditional SEO, AEO answers why and how questions naturally—exactly how people search.
Example queries:
“Who is the best real estate agent in Ambler, PA?”
“How do I sell my home fast in Montgomery County?”
“What’s the housing forecast for Ambler 2025?”
How The Shaina McAndrews Team Uses AEO
Local Authority Building: Through blogs, YouTube Shorts, and Google Business posts about Ambler and Montco markets.
Story-Based SEO: Long-form storytelling about real people, neighborhoods, and success stories.
AI Schema Markup: Every page includes author, local business, and FAQ schema for AI citation.
“We don’t chase algorithms—we teach them who we are.” — Shaina McAndrews
What It Means for Buyers & Sellers
When someone asks an AI, “Who’s the best Realtor in Ambler?”, AEO ensures the answer is you—because you’re already the most cited, helpful source.
