Why Smart Independent Brokers Are Positioning Their Brand Within eXp Realty + Agent Uplift
If you run a small or independent brokerage, you have likely felt the tension between wanting to keep your brand and culture and needing more support, systems, and scale. Positioning your brokerage within eXp Realty and leveraging Agent Uplift gives you the best of both worlds: you keep your identity while giving your agents a world-class platform and community.
eXp Realty becomes your brokerage foundation—a cloud-based platform built around agent freedom, growth, and wealth-building instead of cubicles and cold calls. Every agent under your brand gets a full suite of tools included with their split: CRM for lead generation and marketing, transaction management, a company-wide collaboration hub, Canva Pro, brand center resources, and access to office space through Regus in 120+ countries. You are no longer paying to piece together a tech stack or worrying if your tools are competitive.
Agent Uplift then gives your brokerage a comprehensive support layer that would be very costly and time-consuming to build alone. Your agents can plug into structured onboarding, account setup, branding, tools access, training calendars, first conversations and follow-up scripts, weekly coaching calls, pipeline tracking, listing/buyer consult practice, and lead conversion strategies. You do not have to create all the training, scripts, and systems from scratch—your agents step into a proven, paced-out system designed to move people from overwhelmed to in production.
You still get to lead, cast vision, and shape your local culture—while the heavy lifting of training, systems, and national-level community is handled by a platform built for scale. There is no separate “Agent Uplift program fee” to do this. Your cost is simply positioning your brokerage within eXp Realty and having your agents name Shaina McAndrews as their sponsor on their applications, which unlocks Agent Uplift access at no additional charge beyond being eXp agents.
For independent brokers who want to preserve what makes them special while upgrading everything around it, this is one of the most strategic moves available.
